The Center for Black Health & Equity's communication team played an instrumental role in the development of an educational billboard campaign for the Coalition for a Tobacco-Free Arkansas’ Tobacco Nation work.

We shared our goal and vision for the campaign with the team, and they took it from there. The creative final product was viewed by tens of thousands of people each day, over the course of three months. The team's in-kind efforts saved the local coalition more than $4,000.00.