We fight against the marketing and sale of deadly tobacco
products to African Americans.
About Tobacco Use
Seventy-four percent of African Americans who smoke want to quit smoking. However, they are typically less successful than other ethnic groups. This may be due to a number of reasons:
Most African American smokers choose mentholated cigarettes which are more difficult to quit
There are very few cessation resources developed with African American audiences in mind
Research is unclear about the unique ways in which nicotine addiction affects people of African decent
African Americans use cessation treatment and services less often
Whatever the challenges, getting healthy and quitting smoking should be a top priority within our community. Below are some resources that can start you on your way to success.
CDC: African Americans & Tobacco Use
Tobacco use is a major contributor to the three leading causes of death among African Americans—heart disease, cancer and stroke
African American children and adults are more likely to be exposed to secondhand smoke than any other racial or ethnic group.
African Americans smoke fewer cigarettes per day
Historically, the marketing and promotion of menthol cigarettes have been targeted heavily toward African Americans through culturally tailored advertising images and messages.
Read more on this:
Programs and Resources for Quitting
Pathways to Freedom DVD
Pathways to Freedom: Leading the Way to a Smoke Free Community© is a free resource designed to assist individuals and community leaders in their efforts to become smoke free, and end smoking-related diseases and death among African Americans. This documentary-style video is a theoretically based smoking cessation program specifically targeting the African American community.